Web Design Integrating web design, SEO, usability and accessibility in design process

There are so many things you need to think of when creating a site, so it may really be a task to figure out what to do, when to do and what to do first

I can provide quality web design and advice at affordable prices. Making your site search engine friendly is standard. All on page optimization is free. Many companies charge for this but I believe this should be done as standard – who would want a site that a search engine could not index?

My prices vary greatly for web design depending on the amount of work required and the time taken. I will provide an estimate for each project undertaken prior to commencing any work. I will also ensure that you are satisfied with all work undertaken by myself at every stage of the design process.

Search Engine Optimization, SEO how to find that needle in a haystack

Search Engine Optimization, SEO
Besides the issue of search engine visibility, good web design incorporates competitive and relevant keywords (what the users are typing into the search engines like “Web Design in Waltham Forest” within the text of the page, and ‘behind the scenes’, tucked away in what’s called the HTML Meta Tags, which are not usually visible to human eyes. The research and placement of the keywords are extremely important if you want your website to stand a chance before the search engines, and therefore, have your website make a positive impact in your business’ bottom line!

Search Engine Optimization Facts

Getting the design of your website right is important. However it is no use if nobody sees it. Your number one priority has to be driving traffic to your site using the following.

  • Keyword Research
  • Quality Backlinks
  • Keyword-rich Page Titles
  • Anchor Text
  • Target Keywords Within Body Content

Accessibility

It is in everyone's best interest to create Web pages and other documents that are both accessible and easy to use. The easier a Web page or document is to use the more often customers will come back to your site. The faster someone can get their job done the better for everyone, whether that is doing research on the Web, filling out forms, or working on the job and getting every day tasks done.

"You now have a legal obligation – following the implementation of section 21 of the Disability Discrimination Act (1999) – to make reasonable adjustments to ensure blind and partially sighted people can access your service. RNIB, 2005"

  • 8.5 million: people in the UK endure from some type of incapacity (Supply: DRC)
  • Two million: people in the UK have a sight problem (Source: Royal National Institute of the Blind)
  • 8 - 10% : of the male population has some type of color-blindness – for some motive it is more prevalent in men
  • Search Engines: rank accessible websites higher then non accessible sites
  • Mobile Devices: accessibility is not’t just about serving groups of disabled customers: the same standards also allow net-entry by telephone and PDA

Some things to keep in mind

Usability is the measure of the quality of a user's experience when interacting with a product or system - whether a web site, software application, mobile technology, or any user-operated device.

On the Web, usability is a necessary condition for survival. If a web site is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a web site, they leave. If a web site's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here? There's no such thing as a user reading a web site manual or otherwise spending much time trying to figure out an interface. There are plenty of other web sites available; leaving is the first line of defence when users encounter a difficulty.

John S. Rhodes, Editor and Webmaster at WebWord.com, says: "Data indicate that usability offers a better return on investment than almost any other business action. When times get rough, usability shines. The benefits are huge. Usability is a weapon that can save you money, improve your competitive position, and improve customer loyalty. Now is the time to invest in the research."

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